A comprehensive guide to personal branding, designed to be particularly relevant to entrepreneurs and working professionals in India. They take a wealth of knowledge about branding and make it engaging and easy to apply. Whether one is new to personal branding, or exploring it deeper, there's something that will be useful to everyone. From the art of optimizing social media to the details of how to dress professionally to fit with a brand, the authors provide an enormous range of tools and relevant tips. And the material on storytelling is a great resource.Personal Branding, Storytelling and Beyond by Dr. Amit Nagpal and Dr. Prakash Hindustani is a playbook for success using two of the most effective strategies in life and business. Each section provides a concise explanation of what you need to know and why. Tips are included so you can return to the text when you need help. But it's more than a business guide.